The CallRIGHT Automated Call Prospecting Solution.
Selling complex products to finite target markets
demands a level of sustained call prospecting discipline that is nearly impossible
to maintain.
For the past 10 years, we have provided a managed
call prospecting service, working with hundreds of sales people, pursuing thousands
of new accounts, and tens of thousands of new prospects. Our typical client
was faced with a complex sales environment, the need to pick up the phone and
proactively initiate contact with new prospective customers, and most importantly,
the need to drive very high percentage contact rates within a finite or limited
number of targeted accounts per sales representative.
Consider the following data that has served as
the premise for the CallRIGHT automated call prospecting solution.
- 85% of all B2B calls get dumped into voice mail.
- It takes 10-15 call attempts over 4-6 months,
to achieve 70%-80% contact rates with the right prospects.
- Live “connects” are driven by outbound
calls 75% of the time, and inbound return calls 25% of the time.
- Leaving voice mail messages drives inbound calls,
and, warms prospects to your brand and voice, making cold call conversations
much warmer over time.
If you aim to achieve a high percentage penetration
of targeted accounts, have your sales people make their own calls, leave their
own high impact voice mail messages and keep calling in a persistent yet patient
manner to warm the situation for an ultimate live conversation, our process will
do that.
Our experience taught us very quickly that automated
processes and integrated calling technologies are needed to allow sales people
to drive long-term recurring call programs that deliver a personal touch in a
high volume world. |
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